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I was surprised this week in Tesco, when the checkout assistant handed me a piece of paper with a logo that I had been close to in the development stages.
The logo is for the Forest Stewardship Council and it was done by Tristram Kent who worked on it in our studio. You'll see the logo everywhere these days: on lumps of wood in B & Q, almost every sort of paper packaging, and now on receipts from Tesco.
I wouldn't mind betting that you have a copy of the logo either in your purse, handbag or wallet. Does that make it the most ubiquitous logo in Britain today?
